Global Search Engines

Before any search marketing attempt, try to understand what are the major search engines in the world and which are the ones your clients visit the most. Thorough control of these data, will make your marketing strategy double effective.

	Google Enables users to search the Web, Usenet, and images. Features include PageRank, caching and translation of results, and an option to find similar pages.
	Yahoo! Yahoo! offers you new, faster ways to find the information you're looking for, whether it's on the Web or part of the Yahoo! Network. You can access a range of features with one simple search.
	MSN Microsoft provides search of the web, news, images and its own encyclopedia, Encarta. Also offers desktop search via a toolbar.
	AOL AOL Search provides users with editorial listings that come Google's crawler-based index. Indeed, the same search on Google and AOL Search will come up with very similar matches.
	ASK Offers search for web sites, news, weather reports, pictures, stocks, maps and directions, people or products. Also has a dictionary search.
	AlltheWeb.com Search tool owned by Yahoo and using its database, but presenting results differently. Also offers news, picture, video, and audio search.
	LookSmart LookSmart vertical search makes it easy for you to find what you need. Try a more rewarding web experience by customizing search results and content.
	Lycos North American portal with email, YellowPages, heavily integrated search engine, personal settings and weather.